Ensure the Authenticity of Your Purchases with Our Trusted Selection.

Buying fragrances can be intimidating. We’re on a mission to demystify scents. We show you how to pick, wear, and love them.

Why order from us?

1. We guarantee our fragrances to be authentic: "How can I be sure that you're selling authentic products at such a good discount?" is a question we hear a lot.

First of all, to sell on Shopify (the biggest ecommerce platform in the world and where our website is hosted) we had to provide detailed certification from our distributors that our name-brand products are in-fact, name-brand. (We passed, as you can see). 

Secondly, we're a small team and scrappy. We do most of our publicity, marketing and advertising through blogger partnerships rather than needing a dedicated budget for that. That means a lower price for you!

Thirdly, we're a start-up and know that in order to compete with the big players in such a tight market, we have to provide top-customer service for a fraction of the cost (see #4!).

Lastly, we want to cultivate long-term relationships. This is why we have offers like the samplers and minis to encourage people new to fragrances to explore or Refer-a-Friend discounts to encourage perfume lovers to share with their friends.

Selling sub-par counterfeit products might be a way to make a quick buck but goes against the very ethos of what we're hoping to achieve.

2. We curate our fragrance catalog: We carry only fragrances we love and can stand behind. That means we might not have everything or carry every new celebrity launch, but we're pretty excited about what we do offer.

3. We believe in the power of fragrance: We don't want to just sell perfume. We want to cultivate a deeper understanding and awareness of the power of scent. 

4. We believe in customer service: Have questions? We're happy to answer them! Wanted to go out on a limb and try a new fragrance but hate it? We'll make it right.

Wondering what the difference is between EDTs, EDPs, Parfum and Eau Fraiche?

The difference between fragrance types are usually in the amount of essential oils used in the mix. The higher the percentage of essential oils, the longer your fragrance will last, and the less you need to apply or reapply. Here’s a list of the commonly known types: 

• Perfume (Parfum): This class of fragrance has the highest level of fragrant essence oil concentration, usually anywhere between 15-40% concentration. That’s why these types of perfumes command the highest price levels as compared to all the other types. Of all scents, Parfums last the longest, typically anywhere between 6 to 8 hours, maybe even longer, depending on many factors including, your skin type and chemistry, diet, hormone levels, sweat, application area, time of day and climate conditions.  Parfums are usually less harsh to people that have sensitive skin as they contain far less alcohol than other fragrance types.

• Eau De Parfum(s) (EDPs): This class of fragrance is lighter than Perfume, with an 15-20% concentration of fragrant essence oils, but it still has long lasting characteristics.  On average, an EDP lasts for 3 to 5 hours. EDPs are among the most common types of sold fragrances and they are typically suitable for everyday wear.  Like pure Parfum, EDPs are better for people with sensitive skin types because they contain less amounts of alcohol than other types. EDPs are considered by some to be more suitable for evening/nightwear. EDPs are less expensive than their Parfum versions.

• Eau De Toilette(s) (EDTs): This class of fragrance is lighter than EDPs, with a 4-15% concentration of fragrant essence oils. On average, EDTs usually lasts for 2 to 4 hours, and are of course cheaper than EDPs. EDTs are considered by some to be more suitable for daywear while EDPs are more geared towards evening/nightwear. The term ‘Eau De Toilette’ came from the French term "faire sa toilette" which means getting ready!

• Eau De Cologne(s) (EDCs): This class of fragrance is lighter than EDT, often referred to just as ‘Cologne’.  This class of fragrance typically has a 2-5% concentration of fragrant essence oils and typically lasts for 1 to 2 hours after application.  Perhaps this is why Colognes are typically available in large bottles as there could be a need for frequent application more than the previous mentioned types. Colognes are usually light and have typical fresh masculine scent.

• Eau Fraiche: This class of fragrance contains the lowest concentration of fragrant essence oils, typically between 1-3%. A good example of this type of fragrance would be aftershaves.  Once applied, an aftershave scent typically wears off in about an hour which means your body chemistry doesn’t have much time to interact with it, and therefore, is less likely to alter the way it smells after application.

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