WHAT WE'RE ABOUT

We’re on a mission to demystify fragrance. We show you how to pick, wear, and love them.

Because life is just better when you smell good.

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ABOUT THE AROMI

By fragrance lovers, for fragrance lovers.

We're a small team of fragrance enthusiasts who spend our days smelling, writing about what we smelled, and sharing our love of scents to the world.

Fragrance Glossary

What Are Top Notes?

Top notes are what you smell immediately after applying a perfume. They are small, light molecules that evaporate quickly but often make a strong impression.

Common fragrance top notes include citrus and herbal scents such as orange, bergamot, grapefruit, lemon and basil.

FRAGRANCE GLOSSARY

What are Heart Notes?

After the top notes fade, the heart (or middle) notes blossom. These provide the core of the fragrance and are typically the dominant scent.

Common heart notes include pepper, rosemary, lavender, and juniper.

Fragrance Glossary

What are Base Notes?

Base (or bottom) notes are the final, lingering scents of the scents in a perfume. They add complexity and boost the staying power of the top and middle notes.

Common basenotes include cedarwood, sandalwood, vanilla, amber, patchouli, oakmoss and musk.

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FRAGRANCE STRENGTHS

Parfum

Parfum, also known as extrait de parfum or pure perfume, has the highest fragrance concentration, somewhere between 15% - 40% with most parfum in the 20-30% range. It lasts 6-8 hours and a little goes a long way.

Note: parfum usually comes in much smaller bottles than the other fragrances, however don't let size fool you, they are potent.

FRAGRANCE STRENGTHS

Eau de Parfum (EDP)

Eau de parfum (EDP) has the second highest concentration of fragrance, between 15% - 20%, lasting 4 - 5 hours.

It's also one of the most popular fragrance concentrations for it's mix of value, fragrance strength and lasting power.

Note: due to lower alcohol concentration, EDP is better for sensitive skin than more diluted fragrances. 

FRAGRANCE STRENGTHS

Eau de Toilette (EDT)

Eau de toilette (EDT) is one of the most popular concentrations for it's mix of value and quality. It has a concentration of 5% and 15% and lasts 2-3 hours.

Note: the term came from the French "faire sa toilette" which means getting ready.

FRAGRANCE STRENGTHS

Eau de Cologne (EDC)

Eau de Cologne is a light fragrance, generally with a 2% to 4% concentration of fragrance and lasts up to two hours. 

Note: While “cologne” is often used colloquially to refer to men's fragrances, EDC can be for both men and women.

FRAGRANCE STRENGTHS

Eau Fraiche

Another light fragrance is Eau Fraiche. It normally has only 1% to 3% concentration and lasts up to 2 hours. 

Note: unlike Eau de Cologne, Eau Fraiche is generally low in alcohol and primarily composed of water.